A well-written job posting is the first impression you make with potential candidates. It is the first opportunity for your company to present your culture and values in a manner that is appealing. A compelling job announcement can draw attention to the job and your company which results in better quality applications and more interviews.
Alongside describing the job, and describing the skills and qualifications, as well as certifications, education experiences, and preferred qualifications A good job description should also include information about your hiring process from start to the point of completion. This will ensure that you and the applicant are on the same page about what you expect from them. It also helps to avoid candidates being ghosted or dropping out, as well as a more efficient, fair hiring process for all parties involved.
Use a clear and concise language that is simple to comprehend for any type of audience. Avoid jargons or cliches that can be confusing or disorienting to potential candidates. It’s also important to use job advertisements as an opportunity to promote and support your diversity initiatives, so make sure the wording used does not exclude any specific group of people.
Make sure to mention key benefits and perks when describing your job. If your company offers free lunches or a great office with a view, or offers flexible working hours It is important to include these in your job descriptions as they could tip a candidate in your favor over the competition. It is also a good idea to include any volunteer opportunities or community involvement your company participates in as this is something prospective employees will look for when deciding on which company to join.
